Meet Maude, The Sex Positive Brand Gracing Our Bedsides

Meet Maude, The Sex Positive Brand Gracing Our Bedsides, sex toy, minimalism, organic lubricant, sexual health, sex positive, industrial design, feminism, inclusive
It’s important that our beauty products, cleaning products, even sex products are an extension of our very beliefs. Quality materials, purposeful branding, and a strong message of inclusivity are at the top of our list. Good design is pretty high up there too. That’s why Maude is a no-brainer as the sex-positive line of products that are gracing our bedsides (yes, that’s on our bedsides, we aren’t tucking these pretty things way) and simplifying our sex lives.
Meet Maude, The Sex Positive Brand Gracing Our Bedsides, sex toy, minimalism, organic lubricant, sexual health, sex positive, industrial design, feminism, inclusive Meet Maude, The Sex Positive Brand Gracing Our Bedsides, sex toy, minimalism, organic lubricant, sexual health, sex positive, industrial design, feminism, inclusiveTimes are bringing about a new kind of consumer, the kind that’s woke about the production and life-span of their purchases. They want a sense of intimacy from their most personal products — as they should. Eva Goicochea, co-founder of Maude says “The state of sexual health is changing. No longer are there just the big incumbents to look to for sexual wellness products. There is a crop of newer companies, including Maude, that are committed to providing better products and experiences for the consumer and it feels like just that idea—the idea of having a choice in where and whom you buy from—is so refreshing, and long overdue. We’re really excited about the change. In fact, while our launch tagline was ‘a better morning is coming’ and yes, we meant it in that way, we also were saying a new day is here—finally!

You must be wondering what kind of new-wave intimacies Maude can provide from the checkout cart straight to your bedroom. It’s more than just lubricant — although there’s that too, organic or silicone. Maude makes shopping easy with pre-made sets of all your favorite accessories: the powerful personal massager (a beautiful silicone body with the shape of a water droplet) matched with the ultra-thin condoms. Or a pairing of personal lubricant and those easy-open condoms. Each kit feels like it’s mirroring your very needs. With sleek packaging and quiet design, Maude makes sex products feel less raunchy than the prior offerings and much more relatable. Nothing is screaming gender labels, and there’s no punny marketing that only seems to include (or exclude) a certain type of fetish.
Meet Maude, The Sex Positive Brand Gracing Our Bedsides, sex toy, minimalism, organic lubricant, sexual health, sex positive, industrial design, feminism, inclusiveWhen asked how Maude hopes to change the conversation about sexual health for the better Goicochea says “As a gender-inclusive company and one that examines sex in a broader way—think history, culture, science, art—we are committed to creating product and a platform that makes people feel comfortable in exploring and talking about sex outside of the typical clinical and taboo ways.

Maude, you’re speaking our language. Get $5 off your first kit here.

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Ti Chang, Founder of CRAVE Vibrators | “Pleasure is a birthright.”

Ti Chang, vibrator, product designer, photography, fashion, black and white, studio, asian, female, beauty, women in business, womens rights
Photos by Ashley Batz.

We can’t help but wish it had been our idea: a vibrator, that doubles as a necklace, that just happens to be minimal & eye-catching. Groundbreaking. But in fact, it was the creative baby of industrial designer Ti Chang, along with a whole slew of beautiful products all geared towards women & their desires. Doubly groundbreaking. Upon meeting the glowing, and brainy woman behind CRAVE, we knew we had to share her path to pleasure — so you could find yours.

Vérité: What about the sex toy industry made you want to join, and design products for women through your brand CRAVE?

Ti Chang: Honestly, nothing about the sex toy industry was appealing to me — it seems full of ridiculous ideas of what men think women want, created in a bubble without design or design thinking. When I realized just how terrible some of these products were, I decided that I wanted to do something about it. I believe products for intimacy should be as sophisticated and thoughtfully designed as any other modern product.

V: Your products are sleek and beautiful, even wearable, and a little tech friendly. What about the modern woman’s lifestyle inspired these designs?

TC: I think the modern woman is extremely practical. Often she is juggling many things: career, relationships, family and kids, and I think it would be a disservice to create products that complicate instead of simplify her life. Pleasure is a birthright and a product for intimacy should be a great experience and not one to cause shame or embarrassment.


V: So who is this practical girl? Who is the CRAVE girl?

TC: Actually, there is no CRAVE girl. The simple answer is that sex is not some isolated event that occurs during a particular time in her life. We do not use traditional demographics like “she is between 25-32 and drives a sedan and aspires to be so and so”. Sex is much more complex than that. We have customers who are in their early 20s who have never purchased a vibrator to women who are in their 60s and rediscovering sexual pleasure and everything in between. A CRAVE customer is a woman who believes sex can be extraordinarily pleasurable in unique and varied ways.

V: How do you want to impact the industry in a positive way for women and pleasure?

TC: Pleasure for women has been taboo for a long time in our culture. We seem to be experiencing a massive shift now where people are becoming more open sexually and going after the pleasure they want. I hope that what I do with CRAVE continues to support that: to create products that elevate the notion of sex toys and remove the stigma that has been associated with them. I genuinely hope one day we can nonchalantly discuss sex with our partners and friends and find sex toys merchandised alongside cameras and cell phones in major retail stores.

Ti Chang, vibrator, product designer, photography, fashion, black and white, studio, asian, female, beauty, women in business, womens rights
V: Your products definitely do empower, as a way for women to be the decision makers when it comes to their pleasure, what would you like to say to the people that are a little more hesitant about products such as yours?

TC: I think it’s easier for people to be open to products that don’t look like what they traditionally associate with sex toys. And I think it can help open the door for people to have conversations about what they like and don’t like sexually, which is so important — whether you’re using toys or not. It’s all so personal, and we definitely don’t have all the answers. We just want to encourage women to feel more comfortable exploring their pleasure.

V: What do you see for the future of Crave?

TC: We are honored that people trust CRAVE with something as personal and profound as their sexual pleasure. We want to continue to create products for people to both enjoy by themselves and to open conversations with partners. We’re working on ways to include people in earlier stages of our product development processes to help us make even more compelling products going forward.

V: What do you want to tell people who are seeking to take on their own passion projects, and make them their career?

TC: Please, go for it! Life is too short to work on shit you don’t care about. Working on your passion or on something mundane takes the same amount of time. And you only have a finite amount of time.

 

 

 

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