It’s important that our beauty products, cleaning products, even sex products are an extension of our very beliefs. Quality materials, purposeful branding, and a strong message of inclusivity are at the top of our list. Good design is pretty high up there too. That’s why Maude is a no-brainer as the sex-positive line of products that are gracing our bedsides (yes, that’s on our bedsides, we aren’t tucking these pretty things way) and simplifying our sex lives.
Times are bringing about a new kind of consumer, the kind that’s woke about the production and life-span of their purchases. They want a sense of intimacy from their most personal products — as they should. Eva Goicochea, co-founder of Maude says “The state of sexual health is changing. No longer are there just the big incumbents to look to for sexual wellness products. There is a crop of newer companies, including Maude, that are committed to providing better products and experiences for the consumer and it feels like just that idea—the idea of having a choice in where and whom you buy from—is so refreshing, and long overdue. We’re really excited about the change. In fact, while our launch tagline was ‘a better morning is coming’ and yes, we meant it in that way, we also were saying a new day is here—finally!
You must be wondering what kind of new-wave intimacies Maude can provide from the checkout cart straight to your bedroom. It’s more than just lubricant — although there’s that too, organic or silicone. Maude makes shopping easy with pre-made sets of all your favorite accessories: the powerful personal massager (a beautiful silicone body with the shape of a water droplet) matched with the ultra-thin condoms. Or a pairing of personal lubricant and those easy-open condoms. Each kit feels like it’s mirroring your very needs. With sleek packaging and quiet design, Maude makes sex products feel less raunchy than the prior offerings and much more relatable. Nothing is screaming gender labels, and there’s no punny marketing that only seems to include (or exclude) a certain type of fetish.
When asked how Maude hopes to change the conversation about sexual health for the better Goicochea says “As a gender-inclusive company and one that examines sex in a broader way—think history, culture, science, art—we are committed to creating product and a platform that makes people feel comfortable in exploring and talking about sex outside of the typical clinical and taboo ways.
Maude, you’re speaking our language. Get $5 off your first kit here.