It seems like a daunting feat: to craft a beauty product that can be worn by any woman regardless of skin tone, yet that enhances the rarities of each. Impossible? One might conclude so, yet Clē Cosmetics is proof that inclusivity does have a place in the beauty industry — the beauty line that embraces the rarity of you.
The formula to this come-one-come-all approach is not a marketing ploy, but a transparency — in the way they speak to their customers (educating on their clean ingredients) but also in the actual make-up of the makeup. With lightweight, sheer powders, mists, and pigments the Clē woman is not hiding who she is, but giving life to her inner whims through the products. No longer concealing freckles, but highlighting their existence through the Essence Moonlighter Cushion. Offering a coquettish kiss through the Melting Lip Powder — one that takes your natural lip hue, and brings it up a few watts. A Lifting Mist that just seems to take what you’ve already got and breathe new energy into it’s surface. Just soak up those product names: essence, melt, lift — they are words that don’t mask who you are, but seep into you, becoming one with the wearer.
When we asked Lauren Jin, the companies founder about what inspired Clē she was quick to remind us that “beauty is purely from the self.” Now let that sink in a little.
Our favorites from Clē:
Melting Lip Powder in Hot Chocolate + Milk Chocolate (shown above on cheeks and eyelids as well)
Essence Moonlighter Cushion in Copper Rose
Dry Mask Pack + Lifting Mist