It’s an interesting thing, the lingerie industry — with time it seems to have over-indulged itself on the male gaze and by present day it’s almost impossible to find underpinnings that aren’t drastically over sexualized. That’s where KENT comes into play, and revamps our underwear drawer with luxe organic silks. KENT‘s minimal designs leave room for your individual beauty to speak for itself, as it should. What feeds self-love more than allowing your unique angles, and curves to take center stage? What’s more in line with the Vérité philosophy than a brand that seeks to ask the big questions, and isn’t timid to make their own rules? The line that’s sold exclusively at The Dreslyn (you know that means it’s that good sh*t) was founded by Stacy Anderson so we thought it best to get the low-down right from her lips on just how far KENT is going to change the game.
Vérité: Why did you feel it time to start an underwear brand ‘less about sex and more about style and self love’?
Stacy Anderson: It definitely started as a personal frustration. I felt an extreme lack of options when shopping for under-apparel, where on one extreme there was a sea of synthetic, pushed up, tucked in, overly sequined or laced options, and on the other, were super pretty but super impracticable and overly expensive options. There was no design that I felt truly matched by personal style – notoriously simple, natural silhouettes and color palette. Turns out – I was not alone! The more I chatted with other women, the more they opened up to me their desire for something different.
What’s more, the association between sex and lingerie I understand is natural, but that’s not the reason (or only reason) to buy a beautiful pair of knickers and a slip – it can be for yourself to feel good and celebrate and take care of the skin that you live in.
V: Can you tell us more about what Kent is doing through its partnerships with organizations helping women?
We started The Female Future Project
to invest in game-changing projects impacting women and girls in emerging markets – recognizing that too often, females are limited in their ability to shape their futures due to forces outside their control. With each piece a customer purchase, they are invited to choose where to direct our investment in one of three key areas – health, education and safety/security.
We’ve partnered with three incredible organizations that address these areas in amazing, deeply impactful ways.
, our health
partner, where each product provides 1/2 school years supply of pads, reusable underwear and feminine health education for girls in Kenya
, our safety/security
partner, where one product provides one safe, clean birthing kit to expecting mothers in India.
V: How do you hope to change the industry of shopping for underwear here on out?
SA: We would love to be known as the brand that reintroduces self-love and substance to the intimate apparel space. We’ve set out to challenge the linger ire category to create designer-quality pieces intended to complement, rather than compete with, the female form. We would love to see shopping for underwear focus more on embracing natural silhouettes, natural style and natural fabrics… after all these pieces are the closest to your skin.
Now that you know just how killer KENT really is, and the woman behind it, we’re sure you’re dying to get your hands on them. Well, it’s your lucky day — we will be hosting an exclusive giveaway for a KENT silk box that includes a bra and underwear of your choice (valued between $210-$230). Jump over to our Instagram to find the details.