FEMME FEED: How Logging Off Social Media can Lead to Creative Productivity


How One Editor's Social Media Detox Leads to An Enlightening New View
Words by Vérité Founder Michaela d’Artois.

You could say I’m tapped in. Some might even say that’s an understatement. Truth is, I’m constantly scrolling, updating, checking my various outlets – expertly pressing two fingertips, awaiting a pulse. I like to lay blame on the industry I’ve chosen. Being an editor of online content demands one stay on the leading edge, and I’ve dedicated myself. However, always one to test my limits (or take on a good cleansing) I decided it high time to take on a social media detox, and see how I fare. For one whole week I was lighter, a little more wide-eyed to the natural world, I even learned a few things you won’t find on Google.

No, I didn’t have to lock my devices up in a safe. In fact as fate would have it, I agreed to go on a trip where service would not be available to me. Neither would power. Neither would running water (but that’s another story). The beginning was as rocky as the landscape of my surroundings for the next seven days. With the first 24 hours came bouts of panic. Was I going to miss an important email, would my clients forget I was unavailable (I had never truly gone off the radar before), and confront my silence with frustration? Would Vérité’s social accounts suffer from the halt in aesthetically pleasing updates? Every few hours I would sneak off behind a sage bush and seek just a blip of service. Nothing. It didn’t take long to realize I felt pathetic with my need to feel connected when I was amidst some of the worlds most beautiful views, and company.
How One Editor's Social Media Detox Leads to An Enlightening New ViewLike the first 24 hours of any diet, it was the initial hump that was the hardest. Soon I was free from that glowing rectangle that previously enslaved me. As a handful of days flew by, I took note that I hadn’t once wondered what my peers had been posting on Instagram. If I had missed any big announcements in the fashion world, fuck it. Any work tremors that may have arisen would still be there when I returned. Instead, I was preoccupied with my own thoughts. Working out little kinks that I had long been putting off, in exchange for a de-compressing Netflix session. Without the ability to distract myself with thumbing through other people’s lives, or pending tasks, I could re-center into my own true feelings — without influence. With this epiphany came the return of my decisiveness to an empowered state, and re-fueled my creativity.

Since returning from off the grid, I realized a few things about my social [networking] interactions. One being, I had actually never been entirely comfortable with Snapchat. I had always felt it a bit weird watching the lives of people I didn’t really know (or at all). I had jumped on the social network’s bandwagon in a burst of FOMO perhaps, and just stayed for the ride. I realize it truly wasn’t benefiting me in any way, whatsoever. It was deleted, and has not been missed.

While I adore being able to have the world at my fingertips, or at least virtual postcards from it, I had it enveloping me in its purest form, IRL. I did’t even feel the need to snag a few shots for my camera roll. I didn’t care who saw, it was like my own private one-on-one time with the universe. Memories that were stored only in my head, they would eventually fade, but that was comforting in a way.

So often we feel the need to be apart of everything. Every social network, outlet, platform. As individuals, and businesses we are spreading ourselves too thin trying to “kill it” per say at them all. In an attempt to reach our followers, readers, customers, we are diluting our own personalities and brand — oversharing even. What ever happened to a little bit of mystery? While so many log-on to find references, and inspiration, logging-off is actually where you will find true ingenuity, far from the subconscious mood boarding we’ve come to do automatically.


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